Conan O'Brien rejects moving 'The Tonight Show'

LOS ANGELES – Conan O'Brien has refused to play along withBC's plan to move "The Tonight Show" and return Jay Leno to late-night, abruptly derailing the network's effort to resolve its scheduling mess.O'Brien said in a statement Tuesday that shifting "Tonight" will "seriously damage what We consider to be the greatest franchise in the history of broadcasting," and he expressed disappointment thatBC had given him less than a year to establish himself as host at 11:35 p.m. EST.He doesn't have an offer in hand from another network, O'Brien said. Fox, which lacks a network late-night show, has expressed its appreciation for him but said this week that no negotiations have been held.In his statement, wryly addressed to "People of Earth," the comic knocked his network's prime-time ratings woes, which stem in part from the poor performance of Leno's new prime-time show. "The Jay Leno Show" debuted in the fall after Leno surrendered his 17-year stake in the "Tonight" last spring to O'Brien."It was our mistaken belief that, like our predecessor, We would have the benefit of some time and, just as important, some degree of ratings support from the prime-time schedule. Building a lasting audience at 11:30 is impossible without both," O'Brien said."But sadly, we were never given that chance. After only seven months, with our 'Tonight Show' in its infancy,BC has decided to react to their terrible difficulties in prime-time by making a change in their long-established late night schedule.Growing up watching "Tonight" host Johnny Carson and getting the chance to "one day sit in that chair has meant everything to me," and was an opportunity he worked long and hard to obtain, O'Brien said."Tonight" has long been the dominant late-night program on television, with O'Brien following in a line of hosts that included Steve Allen, Jack Paar, Johnny Carson and Leno. For many of those years, an appearance on "Tonight," particularly for comics, could make or break a career.NBC wants to move Leno out of prime-time and to the 11:35 p.m. slot with a half-hour show, bumping "Tonight" to 12:05 a.m. — the latest it's ever regularly aired. The network was under pressure to make a change from its affiliate stations, who found Leno's show an inadequate ratings lead-in for their lucrative local newscasts.Online, many took to O'Brien's defense and applauded the host's stand againstBC. "Team Conan" was one of the most popular Twitter topics Tuesday afternoon, as young viewers pledged their allegiance to O'Brien.An O'Brien portrait also circulated as a badge of support. Referring to the "Tonight" show host's playful nickname, it read, "I'm with Coco," and featured a black-and-white picture of a regal-looking O'Brien standing in front of an American flag. The only color: his shock of orange hair.It doesn't make sense forBC to try and hold him to a contract, said John Rash, a media analyst for the Chicago advertising firm Campbell & Mithun."An unhappy comedian is not a good premise for a program," Rash said.The late-night shuffle has played out amid speculation that O'Brien might bolt for Fox. And the network's top entertainment executive, Kevin Reilly, said on Monday, "We love Conan personally and professionally."Fox has had trouble launching late-night shows in the past, with Chevy Chase and Joan Rivers as notable failures. O'Brien offers the advantage of being a proven performer with a team experienced in putting on a show."Certainly Conan has a loyal audience and he's been able to effectively position himself as a victim ofBC's schedule shuffle," said Rash, who added that the tone of O'Brien's show seems to fit Fox's brand better than it doesBC's.ABC's top entertainment executive, Stephen McPherson, said his network had no interest in O'Brien. ABC would have sought Leno if he hit the open market, but its executives believe that O'Brien's show is so close in tone to Letterman's that it wouldn't be good competition.Fox declined comment Tues